Exploring Direct and Customer Relationship Marketing by Martin Evans

Exploring Direct and Customer Relationship Marketing by Martin Evans

Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practiotioners. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses. Exploring Direct and Relationship Marketing 2/e examines the theory of direct marketing and provides a clear and comprehensive understanding of the issues such as the strategic impact of direct marketing, the sources and use of data that operationalises relationship programmes, the use of interactive media for acquisition, retention and loyalty strategies the impact of technology and implications for organisations and customers of new relational models of interaction.

O'Malley, Lisa: - Dr Lisa O'Malley is a Senior Lecturer in Social Policy in the Department of Social Policy and Social Work at the University of York where she teaches Introducing Criminal Justice, Policing and Youth Justice to undergraduate students. Her research interests are primarily concerned with the intersection between crime and social policy, including the relationship between housing tenure and crime, the criminalisation of place and community safety.

SKU	Unavailable
ISBN 13	9781861529015
ISBN 10	1861529015
Title	Exploring Direct and Customer Relationship Marketing
Author	Martin Evans
Condition	Unavailable
Binding Type	Paperback
Publisher	Cengage Learning EMEA
Year published	2004-02-19
Number of pages	544
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable