Exploring Innovation by David Smith
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.The new edition has been fully revised and updated with a more intuitive structure to now feature:
- A greater emphasis on what innovation involves.
- A new chapter on Value Capture.
- Expanded coverage on Services and Process Innovations.
- Two new chapters covering Global and Green trends in innovation.
- 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.
| SKU | Unavailable |
| ISBN 13 | 9780077158392 |
| ISBN 10 | 0077158393 |
| Title | Exploring Innovation |
| Author | David Smith |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2015-03-16 |
| Number of pages | 360 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |