Exposure by Felicity Cowie

Exposure by Felicity Cowie

** Business Book Awards 2023 Finalist ** Have you ever seen a competitor get great headlines and thought, ‘Hey! Why wasn’t that us?’ Get insider secrets to find out how to set your business apart and cut through the noise, using media coverage How to prepare your business to become a go-to authority for journalists from day one The end-to-end process of getting media coverage, demystified How to align media relations with your growth strategy and scale coverage Included: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results FELICITY COWIE is a media relations troubleshooter for some of the world’s leading organisations and former BBC News and Panorama journalist. She’s worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU... "A must-read for founders. This is truly a game-changing guide" Eileen Burbidge MBE

If you are serious about harnessing the real power of media relations for your business and yourself as an entrepreneur thought leader, then Exposure is a must read
Melanie Hawken, founder & ceo, Lionesses of Africa

* Lioness Weekender, Lionesses of Africa *

...very educational... The overall approach...is very creative and if you've never dealt with journalists you definitely need to read this book because it can be your step by step guide on this process.

* NetGalley *

I think many people who've built a business or a social presence find media coverage scary....
Felicity shows us how a journalist's mind works which makes pitching them much easier. The early part of the book broke some of my misconceptions then the latter parts gave me a framework to actually make successful pitches. The style is welcoming and easy to follow. I run multiple brands and will keep referring back to this book whenever I need to ramp up coverage.

* Amazon *

Felicity Cowie is a media relations coach who has helped some of the world’s leading organisations gain extensive news coverage. Having been pitched at least 100,000 story ideas as a journalist she has an insider’s view on what breaks through and why. Her mission is to get early-stage businesses media-ready.

SKU	Unavailable
ISBN 13	9781788603393
ISBN 10	1788603397
Title	Exposure
Author	Felicity Cowie
Condition	Unavailable
Binding Type	Paperback
Publisher	Practical Inspiration Publishing
Year published	2022-06-14
Number of pages	234
Prizes	Short-listed for British Book Awards 2023
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable