The Facebook Effect
The Facebook Effect
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The Facebook Effect by David Kirkpatrick
Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale. With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.
David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise * Observer *
Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its powerYou come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity * Scotsman *
A well-reported account of the first six years of one of the most important companies on earth * Financial Times *
Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg * The Economist *
A compelling account of the origins and prospects of the social networking giant * The Week *
Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its powerYou come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity * Scotsman *
A well-reported account of the first six years of one of the most important companies on earth * Financial Times *
Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg * The Economist *
A compelling account of the origins and prospects of the social networking giant * The Week *
David Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. More recently he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology. He lives in New York.
| SKU | Unavailable |
| ISBN 13 | 9780753522752 |
| ISBN 10 | 0753522756 |
| Title | The Facebook Effect |
| Author | David Kirkpatrick |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Ebury Publishing |
| Year published | 2011-02-10 |
| Number of pages | 384 |
| Prizes | Short-listed for Financial Times/Goldman Sachs Business Book of the Year Award 2010 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |