The Fame Formula by Mark Borkowski

The Fame Formula by Mark Borkowski

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The Fame Formula by Mark Borkowski

An insightful and funny history of PR by one of its best-known practitioners.
Mark Borkowski is Britain's leading PR practitioner, described by Jeremy Paxman as 'the proud inheritor of the Barnum tradition of publicity.' He is the man we see on the tv when producers need authoritative comment on scandals, celebrity and the media itself. Mark has his own company, Borkowski PR, and a stellar list of celebrity and corporate clients.
SKU Unavailable
ISBN 13 9780283070396
ISBN 10 0283070390
Title The Fame Formula
Author Mark Borkowski
Condition Unavailable
Binding Type Hardback
Publisher Pan Macmillan
Year published 2008-08-01
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.