Fashion by Michele M Granger
Considering a career in fashion? This exciting and dynamic industry presents a wide range of different possible career choices. But without being on the inside, it's difficult to determine exactly what a designer does-or a textile manufacturer, wholesaler, illustrator, model, product developer, journalist, or retailer. Fashion: The Industry and its Careers is the introductory text that answers those questions. Students will learn what to expect on the job, the education and training required for each type of position, how each job relates to the industry as a whole-and prospects for the future. Examples of companies and working professionals provide further insight. From apparel and accessories to merchandising, public relations, and trend forecasting, this book is a thorough and informative exploration of fashion careers across the board.Features -- Photos and illustrations of working environments and professionals-- Boxed sidebars featuring industry success stories-- Key terms highlighted in bold-- Glossary and appendices with actual job descriptions-- Instructor's Guide provides suggestions for planning the course and using the text in the classroom
Granger, Michele M.: - Michele M. Granger, EdD, ITAA, is a full professor in the Department of Management, College of Business, at Missouri State University. She has authored eight textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship. Author of Case Studies in Merchandising Apparel and Soft Goods, Fashion Entrepreneurship: Retail Business Planning, The Fashion Intern, and The Fashion Industry and Its Careers: An Introduction.
| SKU | Unavailable |
| ISBN 13 | 9781563675805 |
| ISBN 10 | 1563675803 |
| Title | Fashion |
| Author | Michele M Granger |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2007-10-01 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |