Fashion Trends and Forecasting by Eunsuk Hur
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing."A comprehensive and insightful publication that hits the sweet spot of pragmatic and innovative thinking"
Dr Sarah Cooper, Senior Lecturer in Fashion Marketing, York St John University, UK
Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster.
Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design, University of Leeds, UK.
Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.
| SKU | Unavailable |
| ISBN 13 | 9781032541860 |
| ISBN 10 | 1032541865 |
| Title | Fashion Trends and Forecasting |
| Author | Eunsuk Hur |
| Series | Mastering Fashion Management |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Routledge |
| Year published | 2025-03-17 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |