Fighting Back by David Morris

DAVID JOSEPH MORRIS, JR., Associate Professor of Marketing at the University of New Haven, Connecticut, has received national and international attention for his theories of business and marketing./e He has been a visiting faculty member of Trinity College, Dublin, and Cyprus College, Nicosia, and visiting Faculty Fellow at Yale University. Author of several other books and many articles, Dr. Morris is host of a radio interview program and heads an international consultancy, Market Power Institute, Madison, Connecticut.