Film Marketing into the Twenty-First Century
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Film Marketing into the Twenty-First Century by Nolwenn Mingant
Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing.Joel Augros is Associate Professor of Film at the Université Paris 8 - Vincennes, France.
Nolwenn Mingant is Associate Professor of American Studies at the Université de Nantes, France. She is the author of Hollywood à la conquête du monde: Marché, stratégies, influences (2010). She is a co-founding member of research group CinEcoSA and co-organizer of research seminar MENA Cinema.
Cecilia Tirtaine is Senior Lecturer in British Studies at the Université Sorbonne Nouvelle - Paris 3, France. She is a co-founding member of research group CinEcoSA, and a co-founder and associate editor of peer-reviewed international online journal InMedia.
| SKU | Unavailable |
| ISBN 13 | 9781844578382 |
| ISBN 10 | 1844578380 |
| Title | Film Marketing into the Twenty-First Century |
| Author | Nolwenn Mingant |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2015-10-29 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |