Financial Services Marketing by Christine Ennew
Organised around the core marketing activities of marketing for acquisition and marketing for retention, this title features case studies and vignettes representing Asia-Pacific, Europe and the US. It focuses on both B2B and B2C marketing. It covers the fundamentals of: financial services strategy, customer acquisition, and customer development.| SKU | Unavailable |
| ISBN 13 | 9780750669979 |
| ISBN 10 | 0750669977 |
| Title | Financial Services Marketing |
| Author | Christine Ennew |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2006-10-03 |
| Number of pages | 418 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |