Finding Fortunato by Adam Pearson

Finding Fortunato by Adam Pearson

Embark on an up-close and personal journey into the northern Peruvian jungle as last-chance entrepreneurs accidentally stumble upon a variety of cacao thought to be extinct, in this chocolate-rich business adventure memoir.

Take a front row seat to a family of entrepreneurs searching relentlessly for a sustainable competitive advantage in the wake of many failed attempts at starting a family business.

When they inadvertently discover the legendary Nacional white cacao bean in a remote canyon of the Peruvian jungle, the USDA calls it an unprecedented discovery. The cacao is so rare that even acclaimed author and travel host Anthony Bourdain and chef Eric Ripert trek to this particular jungle to film a segment for Bourdain's Parts Unknown. With no job and no other way to earn a living, the author's brother, Brian, moves to the jungle to live with cacao farmers--and Fortunato Chocolate is born.

The family soon realize that their chocolate dream will only work if they reconceive and disrupt the supply chain. Instead of middlemen hoarding profits and keeping farmers in relentless poverty, they trade directly with them and produce what the BC hails as the Rolex of chocolate. Follow along as these intrepid entrepreneurs endure many heartbreaking near-victories and nail-biting adventures, ultimately shaking off failure and finding their competitive advantage in the humble white cacao bean and their ethical direct trade with the bean's farmers.

Finding Fortunato is an inspiring and improbable tale that's infused with the indomitable entrepreneurial spirit, and revels in the gut instincts that lead to unimaginable success.

Adam Pearson is a successful entrepreneur who has been involved in growing several multimillion-dollar businesses across different industries. But his proudest accomplishment to date, besides having great kids and a wonderful marriage, is the success of his family business, Fortunato Chocolate. Along with his brother and father, Adam has been responsible for putting a rare and exquisite chocolate into the hands of tens of thousands of adoring customers all over the world.

SKU	Unavailable
ISBN 13	9781637744925
ISBN 10	1637744927
Title	Finding Fortunato
Author	Adam Pearson
Condition	Unavailable
Binding Type	Hardback
Publisher	BenBella Books
Year published	2024-06-04
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable