Five Stars by Carmine Gallo

Five Stars by Carmine Gallo

How to master the art of persuasion--from the bestselling author of Talk Like TED.

Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill--it is the human edge that will make you unstoppable, irresistible, and irreplaceable--earning you that perfect rating, that fifth star.

In Five Stars, Carmine Gallo breaks down Aristotle's ancient formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable--not less. When people express their ideas effectively, they're more likely to win dream jobs, sell products, build brands, and trigger movements.

Gallo interviews neuroscientists, economists, and leaders from NASA astronauts to Navy SEALS. His conversations with billionaires who built companies like Google, Nike and Airbnb reveals how great leaders captivate our imagination and ignite our dreams. Gallo will help you unlock into your innate emotional and social skills, develop your public speaking talent to communicate your ideas with confidence, and build empathy with your listeners. This is your moment. Five Stars is your competitive advantage.

Carmine Gallo works as a communications consultant for some of the world's most well-known brands. He is a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, Wall Street Journal, and Investor's Business Daily. He is an author and columnist for Bloomberg BusinessWeek and Monster.com, as well as a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, Wall Street Journal, Gallo has worked as a vice president for a global top-ten public relations firm and has worked as a television anchor and business correspondent. Gallo, his wife, and their two daughters live in the San Francisco Bay Area. Visit www.carminegallo.com to learn more about him.