Five Stars by Gradiva Couzin
Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. * Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business * Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility * Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic * Written by the expert author team of the popular and practical SEO-An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.
Online marketing consultants Gradiva Couzin and JenniferGrappone have improved the online presence of a wide variety ofcompanies in entertainment, software, local services, non-profit,and retail for over a decade. They develop and implementthoughtful, results-oriented strategies for SEO, social media, andpaid search by combining good writing, compelling content,search-friendly site design, and usability.
| SKU | Unavailable |
| ISBN 13 | 9781118689448 |
| ISBN 10 | 1118689445 |
| Title | Five Stars |
| Author | Gradiva Couzin |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2014-01-21 |
| Number of pages | 312 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |