Flying High in a Competitive Industry by Jochen Wirtz
Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently?| SKU | Unavailable |
| ISBN 13 | 9780071249645 |
| ISBN 10 | 0071249648 |
| Title | Flying High in a Competitive Industry |
| Author | Jochen Wirtz |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2006-12-01 |
| Number of pages | 248 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |