Focus Groups as Qualitative Research by David L Morgan
Reflecting the many changes that have occurred in the study of focus groups in recent years, this book begins with an introduction offering a discussion of current social science approaches to focus groups.
David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).
| SKU | Unavailable |
| ISBN 13 | 9780761903437 |
| ISBN 10 | 0761903437 |
| Title | Focus Groups as Qualitative Research |
| Author | David L Morgan |
| Series | Qualitative Research Methods |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 1997-02-19 |
| Number of pages | 88 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |