Foodservice Marketing for the 90's by Tom Feltenstein

Foodservice Marketing for the 90's by Tom Feltenstein

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Foodservice Marketing for the 90's by Tom Feltenstein

Describes a total system for planning and executing restaurant and foodservice marketing, including marketing plans, strategies and tactics for restaurants, fast food outlets and other commercial businesses. There is also a glossary of marketing terms and tips on advertising.
SKU Unavailable
ISBN 13 9780471575535
ISBN 10 0471575534
Title Foodservice Marketing for the 90's
Author Tom Feltenstein
Condition Unavailable
Binding Type Hardback
Publisher John Wiley and Sons Ltd
Year published 1992-09-17
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.