Fostering Sustainable Behavior by Doug Mckenzie-Mohr
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.
Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.
| SKU | Unavailable |
| ISBN 13 | 9780865714069 |
| ISBN 10 | 0865714061 |
| Title | Fostering Sustainable Behavior |
| Author | Doug Mckenzie-Mohr |
| Series | Education For Sustainability Ser |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | New Society Publishers |
| Year published | 1999-11-01 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |