Free Prize Inside by Seth Godin
Seth Godin's most recent book, Purple Cow, hit The Wall Street Journal, BusinessWeek and New York Times bestseller lists, with more than 90,000 copies in print. Free Prize Inside follows up some of the concepts in this book, answering questions readers were left with like: How do you actually think up new Purple Cows?; and how do you get them adopted by risk-averse Brown Cow companies? It gives examples of market-changing innovations - the free prizes that worked like G.I Joe (a doll just for boys) and frequent flier miles - and teaches how to re-create these blockbuster ideas.| SKU | Unavailable |
| ISBN 13 | 9781591840411 |
| ISBN 10 | 1591840414 |
| Title | Free Prize Inside |
| Author | Seth Godin |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2004-08-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |