From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names by Evan Morris
A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis
Morris, Evan: - Evan Morris divides his time between a rambling old farmhouse in rural Ohio and an apartment in New York City. His syndicated column, The Word Detective, is read all over the U.S. as well as in Mexico and Japan. The award-winning Word Detective web site receives over five thousand hits a week. Evan Morris is the author of The Book Lover's Guide to the Internet.
| SKU | Unavailable |
| ISBN 13 | 9780743257978 |
| ISBN 10 | 0743257979 |
| Title | From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names |
| Author | Evan Morris |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Simon & Schuster |
| Year published | 2004-11-09 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |