From Incremental to Exponential by Vivek Wadhwa

From Incremental to Exponential by Vivek Wadhwa

"This timely book reminds us that innovation is agnostic about where it's created."
--Satya Nadella, CEO, Microsoft

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial assets, and more.

Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read.

Vivek Wadhwa is an entrepreneur, a technologist, and a professor at Carnegie Mellon University's College of Engineering. A globally syndicated columnist for the Washington Post, he coauthored with Alex Salkever The Immigrant Exodus (an Economist 2012 Book of the Year) and The Driver in the Driverless Car (long-listed for the Financial Times and McKinsey 2017 Business Book of the Year).

Alex Salkever is an author, futurist and technology leader. He co-authored with Vivek Wadhwa The Driver in the Driverless Car and The Immigrant Exodus. He is a columnist for Fortune and previously served as a Vice President at Mozilla as the Technology Editor of BusinessWeek.com and as a Guest Researcher at the Duke University Pratt School of Engineering.

SKU	Unavailable
ISBN 13	9781523089567
ISBN 10	1523089563
Title	From Incremental to Exponential
Author	Vivek Wadhwa
Condition	Unavailable
Binding Type	Hardback
Publisher	Berrett-Koehler Publishers
Year published	2020-10-06
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.