The Fundamentals of Fashion Management by Susan Dillon
The Fundamentals of Fashion Management provides an indispensable introductory guide to how the fashion industry works, examining the processes, roles and practices involved.
Dillon’s The Fundamentals of Fashion Management provides a concise and clear introduction to the fashion industry, the principles of fashion business and the key functions which contribute to the process of value creation within fashion organisationsThe author discusses a wide range of contemporary examples and innovative insights into the evolving nature of the fashion system. -- Matteo Montecchi, Senior Lecturer in Fashion Marketing and Management, London College of Fashion, UK
This book is unique as it is the only book that covers the whole of the fashion management industry and [because of] its contemporary approach. This is a very informative book on the principles of Fashion Management, how the industry works, the roles within the industry and what the expectations of this fast and exciting industry are all about. If you want to know exactly what Fashion Management is, this is the book for you. -- Katherine Boxall, Course leader for Fashion Management and Marketing, University of the Creative Arts, UK
I definitely would adopt this text going forward. Dillon has a very professional and business-like approach. Very good text for entry level fashion course. Excellent overview of the fashion merchandising field. -- Southward, University of Arkansas, US
The book is well organized and easy to navigate... A very good supplement to a Fashion Management course, and a quick and easy read. -- Myra Butensky, Berkeley College, US
This book is unique as it is the only book that covers the whole of the fashion management industry and [because of] its contemporary approach. This is a very informative book on the principles of Fashion Management, how the industry works, the roles within the industry and what the expectations of this fast and exciting industry are all about. If you want to know exactly what Fashion Management is, this is the book for you. -- Katherine Boxall, Course leader for Fashion Management and Marketing, University of the Creative Arts, UK
I definitely would adopt this text going forward. Dillon has a very professional and business-like approach. Very good text for entry level fashion course. Excellent overview of the fashion merchandising field. -- Southward, University of Arkansas, US
The book is well organized and easy to navigate... A very good supplement to a Fashion Management course, and a quick and easy read. -- Myra Butensky, Berkeley College, US
Susan Dillon is a former Director of Teaching and Learning at JCA | London Fashion Academy and an experienced fashion educator, now working as an independent creative practitioner. Her practice has evolved into a making-led exploration of contemporary porcelain jewellery, sustainable design, slow processes, and craft-led approaches to creative business. Alongside her studio practice, she develops workshops and creative coaching rooted in mindful making.
| SKU | Unavailable |
| ISBN 13 | 9781474271219 |
| ISBN 10 | 1474271219 |
| Title | The Fundamentals of Fashion Management |
| Author | Susan Dillon |
| Series | Fundamentals |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2018-10-04 |
| Number of pages | 216 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |