The Fundamentals of Fashion Management by Susan Dillon

The Fundamentals of Fashion Management by Susan Dillon

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector.

Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.

Dillon’s The Fundamentals of Fashion Management provides a concise and clear introduction to the fashion industry, the principles of fashion business and the key functions which contribute to the process of value creation within fashion organisationsThe author discusses a wide range of contemporary examples and innovative insights into the evolving nature of the fashion system. -- Matteo Montecchi, Senior Lecturer in Fashion Marketing and Management, London College of Fashion, UK
This book is unique as it is the only book that covers the whole of the fashion management industry and [because of] its contemporary approach. This is a very informative book on the principles of Fashion Management, how the industry works, the roles within the industry and what the expectations of this fast and exciting industry are all about. If you want to know exactly what Fashion Management is, this is the book for you. -- Katherine Boxall, Course leader for Fashion Management and Marketing, University of the Creative Arts, UK
I definitely would adopt this text going forward. Dillon has a very professional and business-like approach. Very good text for entry level fashion course. Excellent overview of the fashion merchandising field. -- Southward, University of Arkansas, US
The book is well organized and easy to navigate... A very good supplement to a Fashion Management course, and a quick and easy read. -- Myra Butensky, Berkeley College, US

Susan Dillon is a former Director of Teaching and Learning at JCA | London Fashion Academy and an experienced fashion educator, now working as an independent creative practitioner. Her practice has evolved into a making-led exploration of contemporary porcelain jewellery, sustainable design, slow processes, and craft-led approaches to creative business. Alongside her studio practice, she develops workshops and creative coaching rooted in mindful making.

SKU	Unavailable
ISBN 13	9781474271219
ISBN 10	1474271219
Title	The Fundamentals of Fashion Management
Author	Susan Dillon
Series	Fundamentals
Condition	Unavailable
Binding Type	Paperback
Publisher	Bloomsbury Publishing PLC
Year published	2018-10-04
Number of pages	216
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.