Fundamentals of Menu Planning by Paul J Mcvety

Fundamentals of Menu Planning by Paul J Mcvety

Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.

Paul J. McVety is Dean of Culinary Academics at Johnson & Wales University in Providence, Rhode Island.

BRADLEY J. WARE is a Professor in the College of Culinary Arts at Johnson & Wales University in Providence, Rhode Island.

CLAUDETTE LéVESQUE WARE is a Professor in the John Hazen White School of Arts and Sciences at Johnson & Wales University in Providence, Rhode Island.

SKU	Unavailable
ISBN 13	9780470072677
ISBN 10	0470072679
Title	Fundamentals of Menu Planning
Author	Paul J Mcvety
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley & Sons Inc
Year published	2008-03-28
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.