[GBS] MARKETING COMMUNICATIONS: 3EDN by P Smith

[GBS] MARKETING COMMUNICATIONS: 3EDN by P Smith

This new edition contains additional material including a chapter on e-marketing and an internet impact section on each communications tool. It reveals the latest campaigns (including the disasters) and offers online supporting materials for lectures in the form of PowerPoint lectures.

Paul Smith is firmly established as one of Europe's leading marketing authors and is now a senior examiner for the CIM's new eMarketing Award. The CEO of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought-after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both Kogan Page). Jonathan Taylor, ex top10 ad agency MD, is now Chairman of Visionpoint, a leading marketing communications consultancy, and lecturers in marketing at the University of North London.

SKU	Unavailable
ISBN 13	9780749436698
ISBN 10	0749436697
Title	[GBS] MARKETING COMMUNICATIONS: 3EDN
Author	P Smith
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2001-11-19
Number of pages	752
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.