A General Theory of Competition by Shelby Dean Hunt
Hunt convincingly demonstrates that competition is not about dividing up limited resources but about creating more resources and thus competition is pro-society. This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth. Consequently, executives and entrepreneuers, management consultants, public makers, and scholars and students in economics, law, political science, and business should read and study this book. --Robert F. Lusch, University of Oklahoma This book develops a new theory of competition. This theory - labeled resource-advantage theory - stems from no single research tradition, but draws on several different traditions in economics, management, marketing, and sociology. In this ground-breaking volume, Shelby Hunt articulates R-A theory, uses the theory to explain and predict economic phenomena, and shows how (and why) it explains and predicts such phenomena."This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth"
-- Robert F. Lusch| SKU | Unavailable |
| ISBN 13 | 9780761917298 |
| ISBN 10 | 0761917292 |
| Title | A General Theory of Competition |
| Author | Shelby Dean Hunt |
| Series | Marketing For A New Century |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 2000-01-28 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |