Get to the Top on Google by David Viney

Get to the Top on Google by David Viney

From one of the United Kingdom's leading search engine optimzation (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.

David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older handsIt's divided into seven steps that broadly follow the time-line of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises. * .net magazine *

David is one of the United Kingdom's leading search engine optimization (or S.E.O) experts and has initiated and steered multi-million pound e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. David is an L.S.E graduate, Chartered Accountant and IT Professional. He is a qualified C.S.E.M search engine marketeer and member of S.E.M.P.O, the Search Engine Marketing Professional Organization.

SKU	Unavailable
ISBN 13	9781857885026
ISBN 10	1857885023
Title	Get to the Top on Google
Author	David Viney
Condition	Unavailable
Binding Type	Paperback
Publisher	John Murray Press
Year published	2008-03-27
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable