Global Business, International Edition by Mike W Peng

Global Business, International Edition by Mike W Peng

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS, 3E, International Edition is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective.

SKU	Unavailable
ISBN 13	9781133584506
ISBN 10	1133584500
Title	Global Business, International Edition
Author	Mike W Peng
Condition	Unavailable
Binding Type	Paperback
Publisher	Cengage Learning, Inc
Year published	2013-01-15
Number of pages	672
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable