Global Marketing, Global Edition
Global Marketing, Global Edition
Regular price
Checking stock...
Regular price
Checking stock...
The feel-good place to buy books
- Free UK delivery over £5
- 10% off preloved books when you join +Plus
- Buying preloved emits 46% less CO2 than new
- Give your books a new home - sell them back to us!
Global Marketing, Global Edition by Mark Green
For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.| SKU | Unavailable |
| ISBN 13 | 9781292304021 |
| ISBN 10 | 1292304022 |
| Title | Global Marketing, Global Edition |
| Author | Mark Green |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2020-02-20 |
| Number of pages | 632 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |