Global Marketing Management by Kiefer Lee

Global Marketing Management by Kiefer Lee

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable devleopment, service delivery, ICT technologies and social media, strategic branding, and maintaining relationships. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. The authors equip students with the knowledge and skills to enable them to make key management decisions and understand how organizations may navigate through the increasingly dynamic and challenging global trading environment. It enables students to identify, evaluate, and integrate a wide range of management concepts to create and execute highly effective global marketing programmes, as well as the analysis and solution of management problems in global operations. Online Resource Centre For students: Links to video (new) Additional case material and discussion questions Internet exercises Multiple choice questions Web links For Lecturers: Instructor's manual Answers to the additional case material discussion questions PowerPoint slides Seminar activities

Review from previous edition Best on the marketGlobal Marketing has excellent content, insight and a user friendly structure. It is differentiated from other texts by reference to contemprorary and emergent topics. * Dr Catherine McGuinn, Institute of Technology, Sligo *
Very good, outstanding. * Dr Said Al-Hasan, Glamorgan Business School *
This book is more comprehensive than comparable text books and offers a combination of theory and practical application that is often missing. * Dr Antje Cockrill, Swansea University *

Carter, Steve: -

Steve Carter is a pastor, speaker, author, podcast host, and the former lead teaching pastor of Willow Creek Community Church in Chicago. He hosts the Craft & Character podcast where he helps people get better at the art of communication while ensuring their character always leads the way. His desire is to bring Jesus into every conversation and space he occupies. Steve co-hosts one of the top sports podcasts called The Home Team Podcast with ESPN sports anchor Samantha Ponder and NFL player Sam Acho which unpacks the intersection between faith, culture, sports and family. With a degree in Biblical Studies from Hope International University, Steve has a heart for the local church. Currently an itinerant preacher and teacher for influential churches, conferences, events, camps, and retreats all over the country, Steve lives in Phoenix with his wife, Sarah, and their two kids.

SKU	Unavailable
ISBN 13	9780199609703
ISBN 10	0199609705
Title	Global Marketing Management
Author	Kiefer Lee
Condition	Unavailable
Binding Type	Paperback
Publisher	Oxford University Press
Year published	2012-03-29
Number of pages	608
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.