Global Supply Chain Management and International Logistics by Alan E Branch

Global Supply Chain Management and International Logistics by Alan E Branch

The development of international trade is driven by international logistics and management and the provision of the global supply chain. The ultimate objective of global supply chain management is to link the market place, distribution network, manufacturing/processing/assembly process, and procurement activity in such a way that customers are serviced at a higher level yet lower cost. Overall this has introduced a new breed of management in a computer literate environment operating in a global infrastructure. Addressing this complex topic, Alan Branch's new book fulfills two clear objectives: to provide a concise, standard work on the subject, written in lucid language that embraces all the ingredients of a notoriously complex subject with a strategic focus to extol best practices and focus on all areas of the industrial and consumer sectors and their interface with changing international market needs. Until now, no book dedicated to international logistics and supply chain management was available. Practically-oriented, this book features numerous case studies and diagrams from logistic operators. An ideal resource for management students, academics and managers who need a succinct treatment of global operations, Branch's book skillfully illustrates his ideas in practice. It is a book which should be on the shelf of every practitioner and student of the subject. Also available from Routledge: Elements of Shipping, Eighth Edition, Alan E. Branch. (978-0-415-36286-3) Maritime Economics: Management and Marketing, Alan E. Branch. (978-0-748-73986-8)

"Alan Branch has done it again! Global Supply Chain Management and International Logistics fills a longstanding void in the textbook market by providing a much-needed comprehensive overview of an important and complex topic that continues to evolveThe book is technically thorough yet immensely readable, liberally peppered as it is with relevant and illuminating practical examples and case-studies from industry. The solid grounding it provides will see it become required reading for both students wishing to pass exams and for the business community seeking to enhance competitiveness. Yet another winner from the Alan Branch stable of winning textbooks."

Prof. Kevin Cullinane, Director of the Transport Research Institute, Napier University, Professor of International Logistics

Alan E. Branch is an international consultant, lecturer and examiner/moderator. He has lectured widely in the UK and overseas, including visiting lectureships at Cardiff University, Reading University, Plymouth University, Leicester University, London City College and Rennes International School of Business in France.

SKU	Unavailable
ISBN 13	9780415398459
ISBN 10	0415398452
Title	Global Supply Chain Management and International Logistics
Author	Alan E Branch
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2008-12-19
Number of pages	174
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.