Got Game by John C Beck
Shows how growing up immersed in video games profoundly shapes a generation's attitudes and abilities. This book identifies the distinct values and traits that define the gamer generation, and also presents management techniques that leaders in modern times can use to bridge the generation gap and unleash gamers' hidden potential.
John C. Beck is President of North Star Leadership Group, Senior Advisor at Monitor Group, and Senior Research Fellow at UCLA's Center for Communication Policy. He is coauthor of The Attention Economy (HBS Press, 2001). Mitchell Wade develops information tools and strategy for firms like Google, RAND, and Charles Schwab.
| SKU | Unavailable |
| ISBN 13 | 9781578519491 |
| ISBN 10 | 1578519497 |
| Title | Got Game |
| Author | John C Beck |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2004-10-01 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |