Hacker, Maker, Teacher, Thief: Advertising's Next Generation
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Hacker, Maker, Teacher, Thief: Advertising's Next Generation by Alex Lavery
- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.| SKU | Unavailable |
| ISBN 13 | 9780956608338 |
| ISBN 10 | 0956608337 |
| Title | Hacker, Maker, Teacher, Thief: Advertising's Next Generation |
| Author | Alex Lavery |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Creative Social |
| Year published | 2014-08-26 |
| Number of pages | 294 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |