The Haier Model by Cao Yangfeng

The Haier Model by Cao Yangfeng

Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.

Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.

SKU	Unavailable
ISBN 13	9781911498629
ISBN 10	1911498622
Title	The Haier Model
Author	Cao Yangfeng
Condition	Unavailable
Binding Type	Hardback
Publisher	LID Publishing
Year published	2018-01-25
Number of pages	302
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable