The Handbook for Focus Group Research by Thomas L Greenbaum
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups."Always the leader in spotting crucial trends, Thomas LGreenbaum was the first professional focus group moderator to speak out and give a wake-up call to the qualitative research industry about the sweeping implications of video conferencing technology. . . . His writing provides a comprehensive exposition on how to optimize this important development with solid tips and recommendations for client users and moderators."
-- John J. Houlahan
THOMAS L. GREENBAUM is President of Groups Plus, Inc., a focus group research and consulting practice.
| SKU | Unavailable |
| ISBN 13 | 9780761912538 |
| ISBN 10 | 0761912533 |
| Title | The Handbook for Focus Group Research |
| Author | Thomas L Greenbaum |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 1998-01-08 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |