Handbook of Integrated CSR Communication by Sandra Diehl

Handbook of Integrated CSR Communication by Sandra Diehl

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Barbara Mueller is Professor of Advertising in the School of Journalism and Media Studies at San Diego State University. She received her PhD in communications from the University of Washington. In addition to a multitude of articles in academic journals, she is the author of Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives (Peter Lang, 2008), and is co-author (with Katherine Toland Frith) of Advertising and Societies (Peter Lang, second edition 2010).

SKU	Unavailable
ISBN 13	9783319831138
ISBN 10	3319831135
Title	Handbook of Integrated CSR Communication
Author	Sandra Diehl
Series	Csr Sustainability Ethics And Governance Ser
Condition	Unavailable
Binding Type	Paperback
Publisher	Springer International Publishing AG
Year published	2018-07-07
Number of pages	501
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.