Handbook of Service Marketing Research by Roland T Rust

Handbook of Service Marketing Research by Roland T Rust

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book, which includes authors from both academia and industry, will provide academics with an invaluable current view of the field and practitioners with a window into the latest academic thinking. With chapters from internationally renowned contributors, this comprehensive yet concise Handbook will appeal to service marketing academics, researchers and service practitioners. Contributors: M. Archpru Akaka, L. Aksoy, L. Anderson, T.W. Andreassen, S.F.M. Beckers, M.J. Bitner, R.N. Bolton, A. Buoye, J.W. Choi, R.M. Christopher, T.S. Chung, T.S. Dagger, P.S. Danaher, A. De Keyser, C. Dev, B. Edvardsson, S. Fay, R.P. Fisk, C. Frennea, A. Gustafsson, M.-H. Huang, C. Ishida, P.K. Kannan, T.L. Keiningham, P. Kristensson, V. Kumar, S.K. Kwan, T. van Laer, B. Larivière, R.F. Lusch, D. Mathras, H. Melton, V. Mittal, R.L. Oliver, A.L. Ostrom, P. Patterson, W. Reinartz, H. Risselada, R.T. Rust, K. de Ruyter, C. Schulze, S.M. Shugan, B. Skiera, J. Spohrer, S. Streukens, S.A. Taylor, B. Tronvoll, W. Ulaga, N. Umashankar, S.L. Vargo, P.C. Verhoef, H.S. Wang, M. Wedel, R.A. Westbrook, L. Williams, L. Witell, J. Xie, T. Yu

'This is an essential resource for managers and scholars interested in services marketingIt covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' -- Valarie Zeithaml, University of North Carolina, Chapel Hill, Kenan-Flagler Business School, US

Edited by Roland T. Rust, University of Maryland, College Park, US and Ming-Hui Huang, National Taiwan University, Taiwan

SKU	Unavailable
ISBN 13	9781783472017
ISBN 10	1783472014
Title	Handbook of Service Marketing Research
Author	Roland T Rust
Series	Research Handbooks In Business And Management Series
Condition	Unavailable
Binding Type	Paperback
Publisher	Edward Elgar Publishing Ltd
Year published	2015-08-28
Number of pages	640
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable