Hard Sell by Sean Nixon

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Hard Sell by Sean Nixon

Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements. -- .
This is an impressive piece of sustained research that brings much to the fieldIt offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies. 'Nixon's Hard Sell is a valuable addition to the field of advertising history that brings a much-needed transatlantic analysis to the fore.' Stephanie American, H-Diplo, October 2016 -- .
Sean Nixon is Professor in the Department of Sociology at the University of Essex
SKU Unavailable
ISBN 13 9780719085376
ISBN 10 0719085373
Title Hard Sell
Author Sean Nixon
Series Studies In Popular Culture
Condition Unavailable
Binding Type Hardback
Publisher Manchester University Press
Year published 2013-05-30
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.