Hegarty on Creativity by John Hegarty
Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? From John Hegarty, one of the world's most famous advertising creatives, comes this witty pocket book filled with fifty brilliant and provocative insights into creativity and the creative process.
John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
| SKU | Unavailable |
| ISBN 13 | 9780500517246 |
| ISBN 10 | 050051724X |
| Title | Hegarty on Creativity |
| Author | John Hegarty |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2014-03-10 |
| Number of pages | 128 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |