Hey Whipple, Squeeze This by Luke Sullivan

Hey Whipple, Squeeze This by Luke Sullivan

Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads.

SKU	Unavailable
ISBN 13	9781119819691
ISBN 10	1119819695
Title	Hey Whipple, Squeeze This
Author	Luke Sullivan
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley & Sons Inc
Year published	2022-02-21
Number of pages	416
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.