How to be A Spin Doctor by Paul Richards

How to be A Spin Doctor by Paul Richards

Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world.Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as:* snagging positive media coverage* creating eye-catching news releases and photo opportunities* avoiding the endless traps set by journalistsPaul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.

Paul Richards is a Labour activist, columnist and author. His books include Labour's Revival, How to Be a Spin Doctor, How to Win an Election and Tony Blair In His Own Words. He has been a parliamentary candidate, special adviser and chair of the Fabian Society.

SKU	Unavailable
ISBN 13	9781849549981
ISBN 10	1849549982
Title	How to be A Spin Doctor
Author	Paul Richards
Condition	Unavailable
Binding Type	Paperback
Publisher	Biteback Publishing
Year published	2016-05-31
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable