How to License Technology
How to License Technology
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How to License Technology by Robert C Megantz
Licensing is a complex process that involves taking a particular idea - intellectual property - and conducting market research, finding prospects to sell or buy the property, and then negotiating a deal. For technology-driven intellectual property, it becomes more complicated because the property is often a small part of a larger product - for example, the mechanism to drive intermittent windshield wipers or standardization of computer coding into PostScript format. Many inventors and technology-driven companies depend on licensing to provide income or a crucial component of their product, but they need to understand how to make the most of such arrangements This text outlines the step-by-step process for developing and implementing effective technology licensing programs. In practical, down-to-earth terms, it covers: marketing - conducting both market research and marketing technology; licensing strategies; deal-making - the terms of the agreement and negotiation tactics; and managing the ongoing relationship between licensee and licenser - including quality control, maintenance, and revision of rights.| SKU | Unavailable |
| ISBN 13 | 9780471134107 |
| ISBN 10 | 0471134104 |
| Title | How to License Technology |
| Author | Robert C Megantz |
| Series | Intellectual Property Library |
| Condition | Unavailable |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1996-06-22 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |