How to Move Minds and Influence People by Iain Carruthers
Stories are THE most important way of influencing others. This book helps you get your own story straight, and use it to persuade others round to your way of thinking, for maximum impact in modern business.
Iain Carruthers graduated from Wadham College, Oxford. He holds a Masters in Organisational Consulting from Ashridge. He is founder of The Encounter Business (www.encounterbusiness.com), a change agency specializing in making brands useful to business. Until 2003, Iain was a Director at Interbrand, having previously worked as a consultant and marketer in the UK and USA. He is a frequent conference speaker and business commentator, appearing on Radio 4 and CNN. He shares a home in London with three women, although two of them are under six.
| SKU | Unavailable |
| ISBN 13 | 9780273663362 |
| ISBN 10 | 0273663364 |
| Title | How to Move Minds and Influence People |
| Author | Iain Carruthers |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2003-06-05 |
| Number of pages | 128 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |