How to Win Customers and Keep Them for Life
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How to Win Customers and Keep Them for Life by Michael Leboeuf
"A powerhouse, a classic."--James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc."An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation
Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.
"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York
Michael LeBoeuf, PhD, is an author, speaker, and University of New Orleans professor emeritus of management. Working Smart and The Ideal Business, two of his books, were published internationally, and he works with firms of all sizes, from Fortune 500 companies to tiny banks and medical practices.
| SKU | Unavailable |
| ISBN 13 | 9780425175019 |
| ISBN 10 | 0425175014 |
| Title | How to Win Customers and Keep Them for Life |
| Author | Michael Leboeuf |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2000-08-01 |
| Number of pages | 25 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |