How to Write Successful Fundraising Letters
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How to Write Successful Fundraising Letters by Mal Warwick
In this revised and expanded edition of his bestselling book, Mal Warwick provides fundraisers with even more essential tools for making their direct marketing program a success. He provides both general advice about the most effective direct mail strategies and specific guidance for readers interested in the details of a direct mail campaign.
' You'll learn all the essential components of writing for success from this go--to book for writing for fundraising' (Fundraising.co.uk, May 2011).
Mal Warwick, consultant, author, and public speaker, is the founder of Mal Warwick Associates and three related companies that provide a wide range of fundraising and marketing services to nonprofitclients throughout North America. Warwick has written or edited 18 books including Revolution in the Mailbox, The Five Strategiesfor Fundraising Success, and Fundraising on the Internet. He teaches fundraising throughout the world and chairs the Global Resource Alliance, which promotes civil society worldwide. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com/go/warwick.
| SKU | Unavailable |
| ISBN 13 | 9780787999087 |
| ISBN 10 | 0787999083 |
| Title | How to Write Successful Fundraising Letters |
| Author | Mal Warwick |
| Series | The Jossey-Bass Nonprofit Guidebook Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2008-03-28 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |