How Toyota Became #1
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How Toyota Became #1
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How Toyota Became #1 by David Magee
Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world's largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing? Journalist David Magee dug deeply into Toyota's past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.
DAVID MAGEE is the author of Turnaround: How Carlos Ghosn Rescued Nissan; The John Deere Way: Performance That Endures; and Ford Tough, the latter two published by Wiley. A former newspaper editor and columnist, Magee has been interviewed on NPR, ABC Radio, Bloomberg TV, and the Discovery Channel and has appeared on dozens of regional television and radio programs.
| SKU | Unavailable |
| ISBN 13 | 9781591841791 |
| ISBN 10 | 1591841798 |
| Title | How Toyota Became #1 |
| Author | David Magee |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2008-01-24 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |