Human Motivation by David C Mcclelland

Human Motivation by David C Mcclelland

Human Motivation, originally published in 1987, offers a broad overview of theory and research from the perspective of a distinguished psychologist whose creative empirical studies of human motives span forty years. David McClelland describes methods for measuring motives, the development of motives out of natural incentives and the relationship of motives to emotions, to values and to performance under a variety of conditions. He examines four major motive systems - achievement, power, affiliation and avoidance - reviewing and evaluating research on how these motive systems affect behaviour. Scientific understanding of motives and their interaction, he argues, contributes to understanding of such diverse and important phenomena as the rise and fall of civilisations, the underlying causes of war, the rate of economic development, the nature of leadership, the reasons for authoritarian or democratic governing styles, the determinants of success in management and the factors responsible for health and illness. Students and instructors alike will find this book an exciting and readable presentation of the psychology of human motivation.

SKU	Unavailable
ISBN 13	9780521369510
ISBN 10	0521369517
Title	Human Motivation
Author	David C Mcclelland
Condition	Unavailable
Binding Type	Paperback
Publisher	Cambridge University Press
Year published	1988-01-29
Number of pages	676
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.