I'm With the Brand by Rob Walker
Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.
Rob Walker brilliantly deconstructs the Religion of ConsumptionLove his column, couldn't put his book down. * Paco Underhill, author of Why We Buy *
Will inspire you to examine your shopping trolley a little closer in future * Buzz Magazine *
An enthralling review of the developing relationships between consumers and what they consumer * Research magazine *
Will inspire you to examine your shopping trolley a little closer in future * Buzz Magazine *
An enthralling review of the developing relationships between consumers and what they consumer * Research magazine *
Rob Walker writes the weekly column "Consumed," a blend of business journalism and cultural anthropology, which appears in The New York Times Magazine and in newspapers around the world. He has written for many publications, including The Nation, The Washington Post, Fortune, GQ, and Slate. He is also the author of Letters from New Orleans. He lives in Savannah, Georgia.
| SKU | Unavailable |
| ISBN 13 | 9781845298876 |
| ISBN 10 | 184529887X |
| Title | I'm With the Brand |
| Author | Rob Walker |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Little, Brown Book Group |
| Year published | 2008-09-11 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |