Imaginative Marketing by Jonathan Gabay
Successful marketing involves looking at the organisation concerned and the world it occupies from the perspective of the customer. This guide explores the link between this "marketing philosophy', marketing theories and marketing practice. It includes a range of examples and situations, covering non-traditional contexts, and readers are encouraged to "become involved" with case histories, self-checks and action checklists. Dr Rushton is the co-author of "Effective Distribution Management" and "Marketing".| SKU | Unavailable |
| ISBN 13 | 9780340576014 |
| ISBN 10 | 0340576014 |
| Title | Imaginative Marketing |
| Author | Jonathan Gabay |
| Series | Teach Yourself |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Murray Press |
| Year published | 1998-11-04 |
| Number of pages | 253 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |