IMC: Using Advertising & Promotion to Build Brands
IMC: Using Advertising & Promotion to Build Brands
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The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.
| SKU | Unavailable |
| ISBN 13 | 9780256214765 |
| ISBN 10 | 025621476X |
| Title | IMC: Using Advertising & Promotion to Build Brands |
| Author | Tom Duncan |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2001-10-16 |
| Number of pages | 783 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |