The In-house Design Handbook by Catharine Fishel
The In-House Design Handbook is a unique practical and inspirational compendium that places in-house design--where as many as 50 percent of designers work, across a variety of different industries and market sectors--at the centre of professional excellence. The In-House Design Handbook will inspire and inform with practical advice, both experienced in-house designers within every type of company and organisation, and those who do not have advanced design qualifications (and who learn on the job) but who are nevertheless responsible for the ways in which their companies present a design face to the world.The book will address the daily working environment of the in-house designer, exploring project and resource management, creative strategies, communication and presentation skills, and how to raise the perceived value of design within an organisation. Alongside the practical and inspirational content will be case studies and comments from successful in-house teams, plus hints, techniques, and strategies for being creative on a budget, selling ideas internally, and clinching funding from purse-string holders.
Cathy Fishel has written and edited for graphic designers, ad agencies and allied organisations for more than 20 years. Former editor of Step magazine and Dynamic Graphics magazine, she is a contributing editor for PRINT magazine and is editor of LogoLounge.com. She is also the author of several books on design.
| SKU | Unavailable |
| ISBN 13 | 9782940361991 |
| ISBN 10 | 2940361991 |
| Title | The In-house Design Handbook |
| Author | Catharine Fishel |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Rotovision |
| Year published | 2008-06-01 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |