Influencer by Brittany Hennessy
"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say."-Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
Plus tips on:
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors
Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.
Brittany Hennessy, the first-ever Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, casts celebrities and influencers in campaigns like the world's biggest fashion, beauty, and lifestyle brands for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper's Bazar, Esquire, and other publications. She took her influencer marketing expertise to the next level in February 2017 when she co-founded CreatorsCollective, an influencer incubator and accelerator that connects and educates today's digital artists. Brittany founded ChiChi212.com in 2007, after graduating from Rutgers University with a journalism degree. The site was named for Best Nightlife Blog by Paper Magazine, and she became an influencer for Bacardi, Popchips, Svedka, and the Gap. She realized it was time to transition from journalism to social media when she was flown to Germany as Nivea's North American ambassador only to hang out with Rihanna on a cruise ship and tweet about it. She eventually became an expert in influencer marketing and is now sharing her knowledge with aspiring influencers so that they may discover and monetize their passions. BrittanyHennessy.com is her website address.
| SKU | Unavailable |
| ISBN 13 | 9780806538853 |
| ISBN 10 | 0806538856 |
| Title | Influencer |
| Author | Brittany Hennessy |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kensington Publishing |
| Year published | 2018-07-31 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |